Robyn Fenty: The Woman Creating Shade(s) Instead of Throwing It (see what I did there?)

February 17, 2018

Robyn Fenty aka Rihanna aka RiRi was born in Saint Michael, Barbados and raised in Bridgetown. Ya girl rose to fame with the release of her first studio album, “Music of the Sun,” which gave the world “Pon de Replay” (a single that my brother says he thought would be the end of RiRi’s career and would make her just another one hit wonder—but nevertheless, she persisted!) Then she made a follow up album titled, “A Girl Like Me” and c’mon, “SOS” and “Unfaithful”? BOPS! 

But this isn’t even about RiRi’s musical career or her carefree, whimsical spirit, this is about Robyn Fenty creating Fenty Beauty. 

On September 8, 2017, cosmetic company Fenty Beauty launched its first installment of products, both online and in stores, in over 150 countries. From foundations to highlighters to lip glosses to blotting sheets, Rihanna had it. And not only did she have it, she created it for all skin tones, from pale to darker skin, Rihanna created a line that was meant for everyone to use and find their shade. The diversity of it all! A line meant for woman of various ethnic backgrounds!

Other makeup companies were shook! “Makeup for black women past the shade of a paper bag?! Makeup that doesn’t make black women look ashy? How dare Rihanna come and create such an inclusive line!?” is what they probably said to themselves. 

Fenty was named as one of “The Best Inventions of 2017” by Time Magazine for being the game changing makeup line that it is. 

And of course, since this line came out, other companies have finally come out with makeup shades for darker women because it took them seeing a company, run by a black woman, fully and wholly succeed with all women. 

I’ve seen some of y’all wearing your Fenty products too! Y’all out here GLOWING!  Three cheers to Rihanna for thinking of everyone and really creating a product to be proud of!